You could win free Snickers for a year — but only if you have this name

The creamy-versus-crunchy peanut butter debate has divided households for generations. 

Now one of America’s most popular candy brands thinks it has found the answer — and it hired a very on-the-nose panel of taste testers to prove it.

Snickers announced the launch of Snickers Peanut Butter, a new candy bar and ice cream variety that the Mars Wrigley brand says eliminates the need to choose sides in the peanut butter texture war. The product combines creamy peanut butter with crunchy peanuts, caramel, nougat and milk chocolate.

To make its case, the brand assembled what it calls a focus group of “unbiased participants”: a group of people whose only shared credential is that their name is Reese, in an obvious wink at a rival peanut butter candy. 

The campaign, directed by comedian Eric André, features candid video clips of the Reeses tasting the new bar and ice cream for the first time, capturing their unfiltered reactions. 

“When it comes to peanut butter and chocolate, people usually feel they have to compromise, but Snickers Peanut Butter delivers real creamy peanut butter and crunchy peanuts for the ultimate multisensorial satisfaction,” said Martin Terwilliger, marketing vice president at Mars Wrigley North America. “We’re so confident in our product that we put it to the test.”

The campaign extends beyond the focus group. Now through June 11, anyone in America whose first, middle or last name is Reese — in any spelling, including Reece, Rhys or other variations — can sign a loyalty pledge at snickers.com/peanutbutterpledge. 

The first 100 signers will receive “special rewards,” and 25 will be randomly selected to win a year’s supply of Snickers Peanut Butter.

Snickers Peanut Butter and Snickers Peanut Butter Ice Cream are both available now at retailers nationwide.