Amazon’s Prime Day is offering four days of savings for the first time.
WASHINGTON — Amazon has officially announced when Prime Day will be this year and for the first time in the event’s 11-year history, it’ll be four days long.
The popular discount event has traditionally been a two-day sale, but for 2025 the retailer says Prime members will have “double the time to shop millions of deals” across more than 35 categories.
Prime Day 2025 will kick off early in the morning on Tuesday, July 8 and run through July 11, the company has announced.
The company doesn’t disclose how much revenue it pulls in from its annual discount sale, but previously said 2024’s event was its biggest ever. Adobe Analytics, which tracks online sales, told the Associated Press that consumers spent $14.2 billion during last year’s event, up 11% compared to 2023.
July’s discount event will also mark the start of the back-to-school shopping season. Walmart and Target tend to host their own respective sales events around Prime Day, though nothing has been officially announced as of early Tuesday morning.
When is Amazon Prime Day 2025?
Amazon’s 11th Prime Day officially starts July 8 at 12:01 a.m. PDT (3:01 a.m. Eastern Time) and runs through July 11.
What’s new for Amazon Prime Day?
In addition to 2025’s event being Amazon’s longest-ever Prime Day, there will also be a new feature called “Today’s Big Deals.” Starting at midnight Pacific on each day of the sale, there will be “themed daily drops” across top brands like Samsung, Kiehl’s, and Levi’s.
Amazon’s announcement said those drops will feature “some of the most exciting deals of the event” and will only be available for a limited time, while supplies last.
There will also be “deals dropping as often as every five minutes during select periods throughout the event,” Amazon said.
Details on Prime Day discounts, deals
According to Tuesday’s announcement, Prime Day will include deals on brands like Sony, Dyson, Living Proof, Unwell Hydration, Tarte Cosmetics, Away, Beats, New Balance, Owala and many more.
Early Prime Day Deals
While the four-day event doesn’t kick off for a few weeks, members can access some early Prime Day deals on select Amazon devices, as well as products from some small businesses.
Prime member fuel discounts for Fourth of July weekend
Prime members can get $1 off per gallon on a single fuel purchase up to 35 gallons during the July 4th weekend (July 3–6) at more than 7,500 bp, Amoco, and participating ampm locations. Prime members already get $0.10 off per gallon if purchasing at participating locations. Members can link their membership with earnify, the bp loyalty account, to participate.
Do you need a membership to shop Amazon Prime Day?
Yes, customers need a Prime membership to be able to shop all of the deals available on Prime Day 2025. In the U.S., a membership costs $14.99 per month or $139 per year. You may also be eligible for a free 30-day trial.