Whataburger, Academy Sports + Outdoors drop new football season collab

(NEXSTAR) — Football season is coming at you as fast as your favorite running back, and two Texas favorites, Whataburger and Academy Sports + Outdoors, just released their latest gameday collaboration in time for the games.

The Whataburger and Academy tailgate collection features a variety of new eye-catching clothes and other gameday items.

Here’s a quick look at some of the new ‘fits which are now available in-store at Academy locations, in addition to Academy.com and Whataburger’s Whatastore.

“When you think of Texas, you think of football — so teaming up with Academy for a third campaign just in time for the season made perfect sense,” said Whataburger Group Director of CPG & Retail Marketing Rachael Jones. “This collaboration brings a fresh take on tailgating and gives fans a fun way to work both iconic brands into their fall traditions.”

The two companies previously collaborated in 2021 and 2023.

Both Academy Sports + Outdoors and Whataburger were founded and (and are still headquartered) in Texas. Academy’s HQ is located in Katy, while Whataburger’s home is San Antonio.

Whataburger and Academy explain that the tailgate collection will be available for a limited time. For more information, visit the Whataburger website or Academy Sports + Outdoors online.

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