Stetson has launched its first-ever collegiate Gameday Collection, with Texas A&M and UT Austin leading the rollout of the licensed hat line.
HOUSTON — Stetson®, the iconic western-inspired headwear brand, is teaming up with CLC, the nation’s leading collegiate brand licensing agency, to launch a new line of officially licensed hats for college fans across the country.
The Stetson Gameday Collection brings the craftsmanship and pop-culture appeal of the Stetson name to seven universities, with each hat uniquely designed to feature school branding tastefully integrated into the hat band. The hats will be sold exclusively at campus retailers tied to each participating school.
Texas A&M leads the way
Texas A&M University was selected as the inaugural school in the collection. Fans got their first look when the hats debuted at the Aggies’ football home opener on August 30.
The University of Texas at Austin followed on September 5, with hats available at the COOP and Big Bertha’s Bazaar on game day.
More schools set for launch
The collection expands throughout September with additional schools joining in:
- University of Oklahoma – September 6 (Fanatics In-Stadium Stores)
- Texas Christian University (TCU) – September 13 (TCU Campus Store)
- Texas Tech University – September 13 (Red Raider Outfitters)
- Oklahoma State University – September 27 (OSU Student Union Bookstore)
- Stetson University – September 20 (Stetson University Bookstore, in conjunction with the Hatters’ football game vs. Harvard)
What Stetson says
“College sports have a way of bringing people together, and that’s exactly what we wanted this collection to do,” said Robert Dundon, CEO at Stetson. “We’re proud to put the Stetson name alongside these schools—it feels like a natural match. Fans will see their own spirit and tradition reflected in a brand that’s been part of American culture for over 160 years.”
What CLC says
Nicole Armentrout, senior vice president of marketing at CLC, said the partnership was designed to deliver something distinctive.
“From the vision of our staff to collaborate with Stetson, to working with the Stetson team to develop the beautiful hats that are a part of this collection, we are thrilled to help deliver this distinctive product program exclusively for our CLC partner schools,” she said.
Special connection to Stetson University
For Stetson University, the launch is particularly meaningful. The school was renamed in 1889 to honor benefactor John B. Stetson, and its athletic teams are nicknamed the “Hatters.” The mascot, John B., has become a fixture on campus since 2012, and it’s common to see students wearing Stetson hats at signature events such as convocation and graduation.
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