The app is designed to help shoppers save money by comparing the total cost of their grocery cart across major retailers in their area.
DALLAS — After nearly 18 years in law enforcement, Officer Michael Waldroup is tackling a new kind of mission — at the grocery store.
The North Texas police officer is the creator of Grocery Dealz, a price-comparison app launching Monday on the iOS App Store. It’s designed to help shoppers save money by comparing the total cost of their grocery cart across major retailers in their area.
“We like to say our app is a one-stop shop for grocery savings,” Waldroup said.
The app, which is launching in Dallas-Fort Worth, Houston, Austin and San Antonio, uses proprietary pricing data to scan local stores and calculate which retailer offers the lowest overall cost for a specific grocery list. Users can select a store, build a cart, and tap “compare.” The app then displays itemized breakdowns and total prices from stores based on the radius set by the user.
“Our formulas do the magic behind the scenes,” Waldroup said. “It shows the user what the total balance is and the itemized breakdowns of every single retailer.”
Waldroup’s team says users can expect to save up to 20% simply by knowing where their grocery list costs the least.
That kind of insight comes at a time when many families are juggling more grocery options — and tighter budgets — than ever before.
“Convenience, location, freshness, price… price,” one shopper said, describing what drives their buying decisions.
While Grocery Dealz is Waldroup’s latest venture, it’s far from his first. He calls himself a “serial entrepreneur,” with a business resume that started in his 20s with a hot dog cart. From there, he opened two barbecue restaurants, followed by Big City Farms — a donkey beer burros business that he says remains his most successful company to date.
“This will be my fifth company,” Waldroup said.
But for Waldroup, the goal isn’t just innovation — it’s service.
“You’ll go to a call and it looks like this family’s struggling,” he said. “And we’ll go buy them stuff.”
It’s a mindset he brings with him — on and off duty.