The Dallas Cowboys Cheerleaders team up with Charlotte Tilbury marking their first ever official beauty partnership
DALLAS — The Dallas Cowboys Cheerleaders (DCC) announced Charlotte Tilbury as their first ever beauty partner. This partnership marks the beauty company’s first ever U.S. sports partnership.
Charlotte Tilbury’s Executive Vice President and Chief Brand Officer, Charlotte Jones, shared her excitement about the partnership on their website.
“Darlings, I am so thrilled to be the first official beauty partner of the sensational, unstoppable, inspirational Dallas Cowboys Cheerleaders!” said Jones.
The partnership will expand to and highlight Charlotte Tilbury products across skincare, makeup, color complexion and fragrance. The beauty powerhouse hopes to deliver high-performance and confidence boosting beauty offerings that not only light up AT&T Stadium, but also withstand the Texas heat.
The DCC are an iconic part of the Dallas Cowboys franchise. Kelli Finglass, DCC Director, has developed the franchise significantly since her appointment in 35 years ago. The team has gained even more attraction since the airing of the Netflix series “America’s Sweethearts: Dallas Cowboys Cheerleaders.”
Charlotte Tilbury has also become an industry icon since the company’s launch in 2013. With their award winning and trendsetting products, the company has soared to the top of the beauty industry, even being named second in Vogue’s Beauty Index in 2023.
Jones and DCC Director, Kelli Finglass, have high hopes in teaming up. The duo, each with their women-led brands, are uniting in their mission to empower women and represent confidence and strength.
“Stay tuned for so many magical moments on the field and behind the scenes with the Dallas Cowboys Cheerleaders!” Jones said.