As one of LIV Golf’s biggest stars, DeChambeau has been tirelessly promoting the upcoming LIV Dallas tournament. He took that to a new level over the weekend.
DALLAS — Bryson DeChambeau: Content king.
North Texas’ two-time U.S. Open champion, who lives in Grapevine, didn’t make the cut at our national championship this time around, but he apparently put his free weekend to good use just the same.
As one of LIV Golf’s biggest stars, DeChambeau has been promoting the upcoming LIV Dallas tournament (which will technically be held in Carrollton at Maridoe Golf Club) with billboards across North Texas, asking a simple request: “Come to my golf tournament.” But he took those efforts to a more ground-level campaign over the weekend.
The mega-millionaire stood in the heat on the side of Interstate 635, holding a cardboard sign with the same promo language he’s been harping for weeks: “Come to my golf tournament.”
The photo DeChambeau shared to his Instagram account appears to be taken on Preston Road at 635, one of the busiest stretches of roadway in Dallas.
“Had some extra time this weekend…” DeChambeau said in the caption — a tongue-in-cheek reference to his missed cut at the U.S. Open at Oakmont Country Club.
The SMU grad and two-time past U.S. Open winner seemed in good spirits, though, and had some fun with the cardboard sign bit.
“Yo Bryson, you don’t need to be holding that sign up anymore,” a friend can be heard telling him in a video shared as part of the Instagram post.
“Why?” DeChambeau asked in response.
“They’re literally promoting it right behind you,” the friend responds before panning the camera up to a LIV billboard featuring DeChambeau in Dallas.
“Oh thank god,” DeChambeau said, “I’ve been holding it all day.”
DeChambeau’s over-the-top promotion of the LIV tournament is, um, par for the course for golf’s content creator-in-chief, who has amassed more than two million subscribers on YouTube and went viral last fall for trying to hit a hole-in-one over his Grapevine mansion. (Spoiler alert: It took some time, but he eventually did it).
LIV’s tournament at Maridoe is scheduled to run June 27-29. You can find more info about the tournament, including details on a limited time free second ticket promotion, right here.