The plate will get a fresh look as TPWD celebrates 25 years of the conservation plate program.
AUSTIN, Texas — The Texas Parks and Wildlife Department (TPWD) wants your help to choose a new design for the iconic horned lizard license plate.
The plate will get a fresh look as TPWD celebrates 25 years of the conservation plate program. The program has helped fund Texas fisheries, state parks, wildlife management, research and other conservation initiatives.
Texans can vote on three potential designs to update the horned lizard plate, which was the first conservation plate offered to residents.
“The Texas horned lizard is an iconic Texas critter,” said Richard Heilbrun, TPWD wildlife conservation program director. “Just tough enough and just the right amount of endearing to represent our people, our wildlife and our wild places. Unfortunately, we don’t have as many horned lizards as we used to, but TPWD is trying to fix that through conservation projects, which are partially funded by the sale of this plate.”
Proceeds from the horned lizard plate fund projects to protect native species and their habitats, TPWD said.
In addition to the horned lizard, other plate designs in the collection include the monarch butterfly, rattlesnake and hummingbird, which benefit nongame wildlife; white-tailed deer and bighorn sheep plates benefit big game management; camping and bluebonnet plates benefit state parks; largemouth bass and Texas rivers benefit fisheries; and the roadrunner plate benefits nature tourism and habitat conservation.
“Since its debut 25 years ago, the conservation plate program has generated more than $12 million in revenue,” said Cory Chandler, TPWD deputy communications director. “Even after all of these years, the horned lizard plate is still the fan favorite and the highest-selling plate, having contributed more than $5.4 million. With the plate redesign, we hope to freshen its look and attract new customers who are wild about nature and want to support wildlife conservation in Texas.”
You can vote for your favorite horned lizard license plate design here.