Whataburger plans to debut two new restaurant prototypes in Texas as part of a broader expansion effort starting later this year.
HOUSTON — A popular fast-casual burger chain has introduced new restaurant prototypes as part of its growth plans.
San Antonio-based Whataburger plans to roll out two new restaurant designs by early 2027, with construction expected to start later this year.
The new designs — dubbed The Legacy and The Essential — draw on Whataburger’s 75-year history, reviving past architectural elements.
The prototypes will debut first in Texas and will be followed by openings in several other markets, including North Carolina, Florida, Arizona, South Carolina and Georgia. A typical prototype takes 150 to 175 days to build.
The Legacy will offer customers a sense of familiarity through the reintroduction of its original A-frame shape. The 3,000-square-foot prototype will seat about 50 guests.
The Essential leans more into Whataburger’s notable orange-and-white striped pattern, but with a smaller footprint than The Legacy. Its 2,000-square-foot space will seat 34 customers and target smaller, more urban markets.
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