This pilot promotes ridesharing at a very reasonable cost,” Frisco Director of Engineering Services Jason Brodigan said in a statement.
FRISCO, Texas — The city of Frisco is launching a new pilot rideshare service in partnership with the Denton County Transportation Authority aimed at helping residents and visitors get around the central part of the city during the work week.
Starting May 5, the new program, GoZone, is available to help people get to work, school, or run errands.
This pilot promotes ridesharing at a very reasonable cost,” Frisco Director of Engineering Services Jason Brodigan said in a statement. “But what makes microtransit so successful is the fact it gets people from where they are to where they want to go.”
GoZone will operate between 6 a.m. until 6 p.m. Monday through Friday with rides at a distance-dependent cost between $3 and $5 per person. Rides can be secured through the DCTA GoZone app, which will show “Frisco’s service” starting at 6 a.m. on Tuesday.
“When people think about public transit, often times they think about a bus or train,” DCTA CEO Paul Cristina said in a statement. “But what makes microtransit so successful is the fact it gets people from where they are to where they want to go.”
The ‘Zone’ for transportation through the service borders Eldorado Parkway to the north, as well as Hillcrest Road on the east, FM 423 on the west and Main Street and SH 121 on its southernmost boundary. The city says the service also connects to the Northwest Plano Park and Ride.
“Once you call for the ride on the app, the ride will show up within 20 – 30 minutes,” Cristina said. “Other people may already be in the van, and you may stop at those riders’ destinations. But your ride will take no more than 30 minutes.”
According to the city, riders may have to walk short distances to pre-set pickup points, which are placed to make rides more available and optimize routing.
“DCTA has been a great partner,” Frisco Mayor Jeff Cheney said in a statement. “This is a program we hope to learn from and expand in the future. It’s going to be an incredible transportation resource for our residents and visitors.”